FLOW
Regardless of the circumstances, is there some wall you want to break through?
Do you see yourself at the top of your game but imagine
another peak?
Ever feel like you’re on a never-ending cycle of proving yourself?
From Fear to Flow:
Transcending the Ego and Living the Life You Were Meant to Live
Ask a dozen experts what the main benefit of Flow is, and you’ll probably get 12 variations on the phrase, “Increased productivity.”
Ask a racecar driver, and you’re going to get a different answer.
I’ve studied the science of the mind and the science of fear, but it was on the racetrack that I discovered the deeper value of Flow: that it’s actually about freedom – and specifically about freedom from the ego.
In this groundbreaking book, endurance racecar driver Tom Roberts unveils how the ego, so often misunderstood, becomes the greatest saboteur of our genius and joy, derailing us precisely when we’re closest to our natural brilliance. Drawing from high-stakes moments on legendary racetracks and transformative work as a performance coach, in From Fear to Flow Roberts offers a radical reframing of what drives human potential.
Forget everything you thought you knew about the ego.
Why is that so important?
Because your ego isn’t just about chest-pumping and bragging. It turns out, your ego is actually that mindset and voice you built up over the years as a response to being hurt. It says things like, “You’re not good enough,” “You’d better not mess up – again!” to preemptively keep you safe from harm.
Your ego creates a protective and paralyzing barrier between you and pure, inspired action.
Now, imagine that barrier lifted. Imagine your ability to access inspiration and peak performance without the relentless inner voice that filters everything through doubt and fear.
When you transcend your ego, you gain access to your untapped potential. No second-guessing. No self-judgment. Just pure execution.
I’ve achieved some of my most deeply connected, inspired, and aligned moments going 130 mph. There, it becomes very clear that the difference between freedom and failure isn’t just a few productivity hacks. Flow is a state of being, and when you’re in it you don’t work harder – you just work unobstructed.
The moment that changed everything.
I found this out the hard way. Things had been going well – great, in fact, as I sped down the front straight at COTA raceway in Texas. Everything in me hummed with alignment: my movements were instinctual and precise, and the car responded like an extension of my body. I was in a flow state.
Until I was reminded of the stakes.
My coach meant well, but when I heard his voice over the radio encouraging me to keep up the pace so my team could earn a spot at the podium, I dropped out of Flow and into my mind – and all of its ego-produced worries, criticisms, dreams of a win.
Then I went off track and almost hit a tire wall.
That near-disaster crystallized what decades of both racing and the study of mind science had been teaching me: our greatest opponent isn’t external. It’s the ego that simultaneously demands excellence while undermining our ability to achieve it. The best way to win any race, in business and life, is to maintain flow.
